The traditional British holiday is here to stay, particularly with the family market. Boosting your marketing activity now will ensure you get a slice of the pie...
Overall spending by UK domestic tourists, will surge by 25% to more than £108 billion by 2017, a survey from Barclays predicts. So how is your holiday park or hotel looking to attract all those potential customers? Are you easy to find?
Do people know how great your hotel/holiday parks are? Can people easily browse your website on a tablet or smart phone? How does your social media profile look? Do people know your family friendly credentials?
With a young family myself and the school holiday constraint, value for money is a big factor in holidaying in the UK. I’ve found that holiday parks and hotels often undersell their offering, which can result in missed trade. Families need to know that, as well as a kids club and a pool, there is a shop that sells the forgotten essentials and a pizza takeaway or room service to avoid a meal out with tired toddlers. Affordable activities and space to breath in the accommodation also add to the package.
Do you have a plan?
The cyclical nature of hospitality enables you to plan ahead. Having a well defined strategy of promotions and events means your accommodation could get booked up ahead of the competition.
Are you looking after your existing customers?
Focused e-marketing to the most loyal customers will ensure repeat business again and again which in turn creates a feel good factor on Trip Advisor and social media. Engaging your market through these channels is cost effective and personal.
I have been working with boutique hotels, seaside hotels and holiday parks and have learnt what marketing is effective. I can provide the edge your are looking for. I can think like a hotelier/park manager and also relate as a paying customer. Please contact me to discuss ideas and opportunities you may not have considered.