Even a website that’s just a couple of years old could now be out of date - if not regularly maintained. Are my social media channels driving traffic to my site? Does it work well on a mobile? Is that Google adWords campaign still running? Can potential customers even find me?
It’s important to take a step back and re-assess.
User experience is about usability. Is it easy to navigate? Is it intuitive? Can my customer easily get the information they are looking for? These are the fundamentals of a great performing website. A site which is confusing or has errors can lead a potential client to give up and never return again. More about UX Design
Coming from a graphic design standpoint gives me a different steer to the typically ‘techy’ world of websites. Aesthetics and creativity ensure the early websites I created (in html and flash(!)) stood out. I moved with the times and my clients’ needs, building html and Wordpress websites with increasing functionality, such as online booking and simple e-commerce. Also helping them with their SEO, social media channels, Google my business listings and overall online presences along the way. Next step…More UX focussed design and App development.